About Serengeti African Tours

Born in Tanzania.
Built for travellers
who expect more.

For over fifteen years, our small team in Arusha has been quietly designing the kind of safaris that travellers remember for the rest of their lives. No call centres. No middle-men. Just expert local hands, every step of the way.

Our Story

A safari company
shaped by the people
who live here.

Serengeti African Tours began in Arusha in 2008 with a single conviction — that travellers visiting Tanzania deserved more than a box-ticking circuit of gates and lodges. They deserved a safari shaped by the rhythms of the land, the knowledge of guides who grew up tracking these animals, and the quiet hospitality that has always defined East Africa.

Today, our company is 100% Tanzanian-owned and our team has grown to more than thirty-five guides, planners, drivers, and aftercare specialists. What hasn't changed is the philosophy. Every itinerary is still designed by hand. Every guest is still treated as our only one.

We exist for the curious traveller — the couple celebrating a milestone, the family introducing children to lions for the first time, the adventurer dreaming of Kilimanjaro's summit at dawn. Whoever you are, we'll meet you with warmth, honesty, and an itinerary that feels unmistakably yours.

— Lucas & the Serengeti Team Founders · Arusha, Tanzania

2008

Founded in Arusha

35+

Guides & Specialists

1,300+

5-Star Reviews

100%

Tanzanian-Owned

What We Stand For

Six promises that
shape every journey.

These aren't taglines. They're the principles our small team returns to before every quote we write, every sundowner we pour, and every summit we celebrate. If we ever fall short of one — we want to hear about it.

— 01

Local Tanzania experts, not middle-men.

We are wholly Tanzanian-owned. Our guides, drivers, and trip designers live and breathe the parks we send you to — they're not office workers calling from another continent. The expertise you receive is first-hand, and the value stays in our community.

— 02

Every safari custom-built around you.

There are no off-the-shelf packages here. Whether you're chasing the migration, climbing Kilimanjaro, or stretching out on Zanzibar's white sands — we sit with you (over call, email, or in person) and design an itinerary that fits your pace, your style, and your budget exactly.

— 03

Transparent pricing, with no surprises.

Every quote is fully itemised so you know what you're paying for — park fees, accommodation, vehicle, guide, even tips. Our long-standing relationships with the lodges and camps we trust mean you receive genuine value, never inflated mark-ups.

— 04

Safety taken seriously, always.

All vehicles are serviced monthly and equipped with first aid kits, GPS, and satellite communication. Our guides are TANAPA-certified, wilderness-first-aid trained, and on radio coverage with our Arusha office throughout your journey.

— 05

Tourism that gives back, by design.

We partner only with eco-certified lodges and camps, employ locally, pay fairly, and reinvest a portion of every booking into community and conservation programmes near Arusha, Karatu, and the Serengeti.

— 06

Care that doesn't end at the airport.

From your first enquiry to your return flight, our team is reachable seven days a week — by WhatsApp, email, or phone. If anything comes up, big or small, you'll never feel alone in Tanzania. That promise is ours.

How We Work

From first call
to final sundowner.

Designing a safari should feel collaborative, never transactional. Here is how we walk every traveller through the journey — start to finish.

Listen first.

A relaxed conversation — by call, WhatsApp, or email — to understand what you want most from your time in Tanzania.
Design carefully.

Within 24 hours, you'll have a fully itemised draft itinerary with day-by-day pacing, lodging recommendations, and clear pricing.
Refine together.

We'll fine-tune until every day reflects exactly what you wanted. Add a balloon ride, a spa night, a cultural village — your call.
Handle every detail.

From airport meet-and-greet to lodge transfers to dietary needs — we manage the small things so your trip feels effortless.
Stay close after.

We check in long after you've returned home — to share your photos, hear stories, and welcome you back when you're ready for round two.

Serengeti African Tours exceeded every expectation. The attention to detail, the quality of the guides, and the sheer magic of the landscapes made this the best trip of our lives.

Sarah & Michael Bennett California, USA · 12-day Tanzania & Zanzibar Honeymoon

Trusted & Certified